We are committed to respecting the privacy rights of all visitors to our Web site. This Privacy Policy also explains the choices that you can make about the way your information is collected and used. BY USING THIS WEB SITE, YOU SIGNIFY YOUR ASSENT TO THE TERMS OF THIS PRIVACY POLICY. If you do not agree with any term in this Privacy Policy, do not use this Web site.

The safety and privacy of children is extremely important to us. We have taken measures to protect the safety and privacy of kids. Friendlys.com is a general audience Web site. The Children's Online Privacy Protection Act requires sites that target kids or know that a visitor to their site is a child under the age of 13 to follow certain rules established by the Federal Trade Commission. One of the rules is that a site must get parental consent in order to collect personally identifying information from kids under the age of 13. Friendly's complies with the Children's Online Privacy Protection Act.

For almost all activities on the Friendlys.com site, the information we collect is non-personal (such as first name, age, city and state). If you enter a contest, send us a question or send an electronic postcard, we will also ask for an e-mail address. We only collect enough information from our visitors to make activities on Friendlys.com sites fun and interesting.

If you submit stories, artwork, comments or anything else to us that is posted on our site, you will be identified on our site only by first name, age, city and state.

If you send us an e-mail with a question or comment, or enter one of our contests, we will write back using your e-mail address, but we will not keep the address or use it again. Contests or sweepstakes include your first name, e-mail address and your parent's e-mail address and, if you win, before your prize is collected, your parent or guardian is sent an e-mail informing them of your award and explaining the nature and terms and conditions of the sweepstakes. Your parent or guardian will then have a chance to "opt out" of collecting your prize on your behalf, in which case the prize will not be awarded.

Cookies:
As you surf Friendlys.com, it is possible that several cookies* will be set on your computer. Friendly's uses the information from cookies to remember browser preferences, and improve our visitors' experiences on the site. No personal information is ever stored in a cookie, even if you have entered your name or e-mail address on other parts of Friendlys.com.

Friendly's does not sell information collected by cookies or use the information for commerce-related purposes.

*What's a cookie? A cookie is information a Web site puts on your computer's hard drive so that the site can remember your preferences or which pages you visited on that site.

Friendly's only uses cookies at the following times: As you explore Friendlys.com, a session cookie will tell us which pages you visit and the amount of time between each page visit. This cookie does not remember any information about you or your computer, it just tells us at how long visitors spend on our sites and which pages receive the most traffic. A "session cookie" only remembers information about your current visit to the site.

IP Address and Machine Type:
An IP address is a number automatically assigned to your computer whenever you are surfing the Web. Web servers, the computers that "serve up" Web pages, automatically identify your computer by its IP address. When you request a page from our Web site, our servers log your IP address. An IP address does not contain personally identifiable information. We do not link IP addresses with personally identifiable information. We may use your IP address to help diagnose problems with our server and to administer our Web site. Your IP address is used to help gather broad demographic information. We may also collect information about your browser software and/or machine type (e.g., Windows, Mac, Unix, etc.).

Electronic Newsletter Subscription
Friendlys.com offers kids the opportunity to sign up to receive news alerts by e-mail and Birthday Club offers. Friendly’s.com alerts are e-newsletters featuring the latest Friendly’s Webisode and character e-trading cards. In order to receive the Friendly’s.com alerts via e-mail, the child is asked to provide his or her first name, e-mail address and the e-mail address of his or her parent. Within two business days of receiving this information, we send the child's parent a notification e-mail informing him or her of the child's request to receive by e-mail the Friendly’s.com newsletter on an ongoing basis and give the parent the option to have his or her child's information be removed from our Friendly’s.com newsletter database. At any time after receiving this notification e-mail, the child's parent has the opportunity to exercise the option to request that we stop sending the child the Friendly’s.com newsletter and have the child's information removed from our Friendly’s.com newsletter by following the "unsubscribe" instructions found in either their initial notification e-mail or at the end of any of the Friendly’s.com newsletter e-mails. In addition, parents may at any time review any identifiable information collected about their child (see below, Parental Access).

All information collected for the Friendly’s.com newsletters is used only to send the child the electronic newsletter and may be transferred, disclosed, or shared with third parties who may be engaged by preparation and delivery of the electronic newsletter and perform other related technical and processing functions. These third parties may not use it for other purposes and have agreed to maintain the confidentiality of such information.

Parental Access
Please note: The only personal information we collect from kids on Friendlys.com and keep for longer than 10 minutes is for electronic newsletters and entries for online sweepstakes and essay contests which take place periodically on Friendlys.com. For newsletters, your child's e-mail address is collected and maintained by us solely for the purpose of sending your child our periodic electronic newsletters. For sweepstakes and essay contests, your child's e-mail address is collected solely for the purpose of prize fulfillment and is deleted once the winners have received their prizes. All e-mail addresses that are collected for the purposes of sending e-cards, e-messages or e-mail responses are collected only to enable the requests and are deleted after approximately 10 minutes. Under the law, you (as a parent or legal guardian of your child) have the right to review any personal information relating to a child under the age of 13 in your care that may be collected by the Friendlys.com Web sites. Please check any or all of the options below: Under the law, you (as a parent or legal guardian of your child) have the right to review any personal information relating to a child under the age of 13 in your care that may be collected by the Friendlys.com Web sites. Please check any or all of the options below:

___ I wish to review all of the personal information currently collected on my child at Friendlys.com,
___ I request that all personal information currently collected on my child at Friendlys.com be deleted
___ I request that, in future, all personal information regarding my child no longer be collected or used by Friendlys.com.

To help us identify the child in question in our database, please fill out the following:
Child's e-mail Address: _____________________________________________
Parent's e-mail address: ____________________________________________

Under the law, we are obligated to verify the identity of the requestor of this information and to ensure that the requestor is in fact the child's parent or legal guardian. To help us discharge this responsibility, please fill out the following:

Please state your relationship to the child: _____________________________
Please state your name: ___________________________________________
Signature: _______________________________________________________
Date: ___________________________________________________________

Information Sharing And Disclosure
FRIENDLY'S WILL NOT RENT OR SELL CHILDREN'S PERSONALLY IDENTIFIABLE INFORMATION TO ANYONE. Friendly's will not contact children under 13 about special offers or for marketing purposes without parental consent.

Contact Information
If you have any questions or concerns regarding this policy, send us an e-mail at maura.tobias@friendlys.com. You may also contact us at:
Friendly Ice Cream Corporation
1855 Boston Road
Wilbraham, MA 01095
1-800-966-9970

Your use of this site is conditioned on you having accepted these terms. You should check back to this policy frequently, since it is subject to change from time to time, and your continued use of the site is conditioned upon your acceptance of any modifications.